NAGA glass whiteboards: a history of quality
NAGA glass whiteboards are simple, functional and sustainable – qualities that come together to make them the highlight of any office interior. Today we’re going to look at NAGA: who they are, what they make and why their products are so much in demand.
H2: The NAGA story
Founded in 1977, NAGA is an abbreviation of the Danish words for “NAture” and “GIft”. A man named Erik Stoltenberg first helmed the company, initially overseeing the manufacture of cork and hessian notice boards with wooden frames. Later, in 2007, came the first NAGA glass board and the company hasn’t looked back since.
Glass whiteboards, being more sustainable and durable, truly brought NAGA “nature + gift” business ethos to reality.
In 2008, the company was sold to Allan Peterson and Anne-Kari Fischer (they still lead the business). Under their leadership NAGA expanded its product range and introduced magnetic glass whiteboards and a range of whiteboard accessories.
The product line wasn’t the only thing to get a refresh under the new management. The company packaging, logo and branding were all redrafted too to solidify NAGA’s global presence.
The next stage of the evolution came in 2017 with the NAGA business: Danish design for your workplace series. This line of products aims to streamline the use of glass whiteboards in offices, conference halls, meeting rooms and hotels.
Fair to say that NAGA has earned its global reputation for multi-use, high-quality products.
H2: What makes NAGA whiteboards so unique?
NAGA has made its name through producing quality products specifically designed for use in workplaces and offices. This dedication and focus is what makes the company’s products so unique. With NAGA, you’re not just buying a whiteboard, you’re investing in a tool specifically manufactured to streamline your workplace processes.
You’re also getting:
H3: The best of Scandinavian design
When you think “Scandinavian design”, the first thing you think of is probably IKEA. The gigantic furnishings and homewares company has brought Nordic design principles in households around the world. However, Scandinavian design goes much further than DIY flatpack bookcases.
The “Scandinavian school” of design emerged in the early 20th Century and is characterised by simplicity, functionality and minimalism. A complete contrast to the heavy, fussy carved wood approaches popular elsewhere. At first, this distinctive style only flourished in the five Nordic countries - Iceland, Finland, Sweden, Norway and Denmark - but gradually it became a global paradigm.
Today, we see the influence of Scandinavian design in everything from architecture to cars to toasters to office interiors. The principle of multi-functional sustainability has lent interior design a more eco-conscious feel - one that couldn’t have come at a better time.
The NAGA range perfectly captures the principles of Scandinavian design. The company’s whiteboards are functional, sleek and versatile with an emphasis on hard-wearing and natural materials. Their glass whiteboards, in particular, are manufactured as much for function as for looks.
It’s this combination of form and function that has lent Scandinavian design its longevity - a handy thing when purchasing a product with such a long service life!
H3: Durability and sustainability
Made of tempered glass, glass whiteboards are the most durable whiteboard on the market today. They don’t scratch, dent or stain. They’re simply an incredibly sound investment.
NAGA has been producing their distinctive glass whiteboards for over 10 years now and each carries a lifetime warranty. In other words, given minimal maintenance, a NAGA glass board will be the last whiteboard you ever need to invest in.
H3: A focus on aesthetics
NAGA understands the importance of style. With a brand ethos steeped in Scandinavian design, it’s difficult not to prioritise the look and feel of a product. For this reason, NAGA boards come in a range of colours, shapes and sizes to suit every occasion or use.
H3: A notice board and whiteboard in one
As we’ve already seen, Scandinavian design principles prioritise multi-functionality and NAGA has taken this rule to heart. For this reason, NAGA boards aren’t just whiteboards: they can also act as the home or office notice board. The trick? Magnets.
With the metal backing of the whiteboards, “rare earth” magnets will stick to them strongly. This allows you to affix papers, keyring hooks and even whiteboard pens right to the board itself.
H2: NAGA glass whiteboards add take sophistication to the next level
NAGA glass whiteboards are the result of one company’s long dedication to doing things the right way, its own way and the Scandinavian way. Simple, versatile and sustainable, NAGA boards are some of the best on the market.
Now you know everything there is to know about NAGA: who they are, the ethos that drives them and how the two combine to make a truly singular product.
- Greg Appleby